Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It's based on a personal connection where their customers know, like, and trust them.
Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
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