You may be passionate about your business and its capabilities, but that doesn’t mean anyone else cares. How to break customer indifference.
It’s better to be hated than to be stuck in the indifference trap. The art of polarizing your brand is to avoid a middle ground to stand out in your marketplace. Find that place that no one can say you’re catering to everyone.
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.
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