Rebranding is a big decision. It’s like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Why Rebrands Fail
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Every Hero Needs a Villain. What Is Your Brand Fighting For?
Every superhero has a nemesis. Batman has the Joker. Spiderman has the Green Goblin. Superman has Lex Luthor. Optimus Prime has Megatron. And the list goes on. A nemesis is a powerful anchor. It differentiates your firm, and makes its purpose tangible. Superman is not...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
