Rebranding is a big decision. It’s like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Every superhero has a nemesis. Batman has the Joker. Spiderman has the Green Goblin. Superman has Lex Luthor. Optimus Prime has Megatron. And the list goes on. A nemesis is a powerful anchor. It differentiates your firm, and makes its purpose tangible. Superman is not...
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