After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
Proactively Conquering COVID-19 Brand Challenges
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How to Innovate Effectively During a Crisis
Business owners have to make a choice to hibernate, thrive or exit. There is a way for most businesses to innovate regardless of social distancing restrictions.
Best Feasible Practices
Beware of blindly following all industry best practices. They can lead you down a path of conformity and compliance. Look outside your industry for Best Feasible Practices.
Minimum Viable Outcome
Minimum Viable Outcome is a customer’s basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Opportunistic Tools
You have the power to disrupt your industry. Look for Opportunistic Tools in your business to challenge convention and change the game.
Dealing With Disruption
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
The 4 Phases of the Commoditization Cycle
Competitive advantage is being eroded at an astronomical pace. It’s a frustrating cycle, but fortunately it’s predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Dick Fosbury, Uber, and How To Disrupt Your Industry
Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it’s being overused. A company shouldn’t be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
