Category: Innovation

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Learngistics journey of losing 90% of the revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers.
Proactively Conquering COVID-19 Brand Challenges

Proactively Conquering COVID-19 Brand Challenges

After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
How to Innovate Effectively During a Crisis

How to Innovate Effectively During a Crisis

Business owners have to make a choice to hibernate, thrive or exit. There is a way for most businesses to innovate regardless of social distancing restrictions.
Best Feasible Practices

Best Feasible Practices

Beware of blindly following all industry best practices. They can lead you down a path of conformity and compliance. Look outside your industry for Best Feasible Practices.
Minimum Viable Outcome

Minimum Viable Outcome

Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Opportunistic Tools

Opportunistic Tools

You have the power to disrupt your industry. Look for Opportunistic Tools in your business to challenge convention and change the game.
Dealing With Disruption

Dealing With Disruption

Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
Instagram Took the Kodak Moment

Instagram Took the Kodak Moment

Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
The 4 Phases of the Commoditization Cycle

The 4 Phases of the Commoditization Cycle

Competitive advantage is being eroded at an astronomical pace. It's a frustrating cycle, but fortunately it's predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Dick Fosbury, Uber, and How To Disrupt Your Industry

Dick Fosbury, Uber, and How To Disrupt Your Industry

Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
Pivoting Too Soon and Too Often

Pivoting Too Soon and Too Often

Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Great Brands Are Built in Periods of Great Change

Great Brands Are Built in Periods of Great Change

If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey's, 3M, Coca-Cola, and Kellogg's, to name a few. We are experiencing a similar shift today.

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Jeremy Miller

Top 30 Brand Guru

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