Instagram is essential for any marketing strategy to grow their audience. Here are 7 tips to activate your brand on Instagram.
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
When it comes to actions, pictures engage us far more effectively than text. In seconds a picture can tell a story, convey meaning and engage our emotions. Speed is important. The faster we react, the more likely we’ll act.
A strange question hit me on Sunday. Are professionals dumb enough to check into strip clubs on FourSquare or Facebook? The thought hit me while listening to Spark on CBC Radio. Nora Young was interviewing Justin Cranshaw of The Livehoods Project on how he is...
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