Category: International

Inventing A Brand Name To Avoid Embarrassment

Inventing A Brand Name To Avoid Embarrassment

A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Pelmorex: International Branding – Go Local

Pelmorex: International Branding – Go Local

One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.

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Jeremy Miller

Top 30 Brand Guru

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