Category: iPad
Branding StrategiesSticky Brands
Overcoming A Paradigm Shift
Skura Corporation: Overcoming A Paradigm Shift

Skura Corporation: Overcoming A Paradigm Shift

There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.

Branding Strategies
Avoid the Obvious: Where Are Your Customers Going?

Avoid the Obvious: Where Are Your Customers Going?

Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?

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Jeremy Miller

Top 30 Brand Guru

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