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What Would Apple Do?

What Would Apple Do?

By Jeremy Miller
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Skura Corporation: Overcoming A Paradigm Shift

Skura Corporation: Overcoming A Paradigm Shift

By Jeremy Miller
There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.
Anticipating Trends for Business

Anticipating Trends for Business

By Jeremy Miller
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Avoid Technology Bandwagons

Avoid Technology Bandwagons

By Jeremy Miller
Should your company have a Facebook Page or a LinkedIn Group? What about apps? Should your company have an app on ...
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

By Jeremy Miller
The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...
Features and Benefits Don’t Build Brands

Features and Benefits Don’t Build Brands

By Jeremy Miller
Companies love to compare their products to the competition, and justify why they're better. They've got the ...
Feed Your Creativity With Good Content

Feed Your Creativity With Good Content

By Jeremy Miller
If you want to be more creative, consume more content – good content. As the old saying goes, you are what you ...
3 Traits of a Sticky Brand

3 Traits of a Sticky Brand

By Jeremy Miller
There's something magical about a sticky brand. They stand out amongst all others, and they get talked ...
Follow Your Dreams, But Chase The Money

Follow Your Dreams, But Chase The Money

By Jeremy Miller
The best way to grow profits is to cut your own path. You never hear about companies who achieved immense success ...
Self-Awareness Drives Innovation

Self-Awareness Drives Innovation

By Jeremy Miller
Henry Ford famously said, "If I had asked people what they wanted, they would have said faster horses." This quote ...
Social Media: Stop Inventing, Start Scaling

Social Media: Stop Inventing, Start Scaling

By Jeremy Miller
January 1, 2011 is the first day of a new decade. We have come out of a tumultuous decade, one with significant ...
Speak Up. Let Your Personality Out

Speak Up. Let Your Personality Out

By Jeremy Miller
Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your ...

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Jeremy Miller

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