Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve Jobs did. His reach is nothing less than profound. As soon as his death was announced all the social networks exploded with an outpouring of grief,...
Companies love to compare their products to the competition, and justify why they're better. They've got the latest doohickey, fandangled, whatyamacallit feature, which of course makes them better than the competition. RIM has embroiled itself in this classic...
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