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What Would Apple Do?

What Would Apple Do?

Take a page from Apple’s playbook and ask, “What would Apple do?” It’s hard not to admire Apple’s brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple’s principles of branding to grow your brand.

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Avoid the Obvious: Where Are Your Customers Going?

Avoid the Obvious: Where Are Your Customers Going?

Walter Gretzky coached his son to “Skate where the puck is going, not where it’s been.” The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn’t been served before?

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Why I Cancelled Cable TV

Why I Cancelled Cable TV

For as long as I can remember, I've had cable TV. I grew up watching cartoons after school, sitcoms through university and whatever else caught my fancy since. But this summer I abruptly cancelled my cable TV subscription. I gave my 30 day notice, returned the DVR and...

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