Weird Al Yankovic is making fun of how companies speak. His music video, "Mission Statement," is a biting attack on corporate marketing. Take the Jargon Free Challenge. Are you using any of the words Weird Al references in your business?
Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for your brand. "We provide an industry-leading solution that delivers a high ROI and low total cost of ownership." Sounds pretty good, and it might even be...
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