Category: Jeff Bezos

Define Your Business Strategy By What Won’t Change

Define Your Business Strategy By What Won’t Change

In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.
Strategy Without a Map

Strategy Without a Map

In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
100 Ways To Generate 1 Customer

100 Ways To Generate 1 Customer

How many demand generation programs should a company have? As many as they can manage. In the early days of Amazon, Jeff Bezos gave his staff a clear metric for demand generation. They could buy as many new customers as they wanted provided the acquisition cost was $33 each or less. The goal is to invest in as many programs as you can that profitably generate new business.

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Jeremy Miller

Top 30 Brand Guru

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