Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market's expectations of your brand.
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what's important.
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