Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here’s how to identify if you have the right people on your team
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market’s expectations of your brand.
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what’s important.
Talent is a foundational building block of a sticky brand. Capital Iron has grown a sticky brand with a very purposeful HR strategy. Close to 90% of their staff are full time employees compared to the retail industry standard of 15 to 20%. Their staffing strategy is designed to support a highly unique retail experience.
It's very hard to grow and build a business if your industry is in decline. Industries, like businesses, have natural lifecycles. They form, they grow, they blossom, they decline and in many cases they die. It's a tough ride if you get caught on the tail end of your...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!