Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here’s how to identify if you have the right people on your team
Working with the Wrong People is like Driving on Bald Tires
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Brands Are Built On Big Goals
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market’s expectations of your brand.
Modern Engineering: BHAGs Drive Innovation
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what’s important.
Capital Iron: The Personal Touch Counts
Talent is a foundational building block of a sticky brand. Capital Iron has grown a sticky brand with a very purposeful HR strategy. Close to 90% of their staff are full time employees compared to the retail industry standard of 15 to 20%. Their staffing strategy is designed to support a highly unique retail experience.
Last Man Standing Is Not Strategy
It's very hard to grow and build a business if your industry is in decline. Industries, like businesses, have natural lifecycles. They form, they grow, they blossom, they decline and in many cases they die. It's a tough ride if you get caught on the tail end of your...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
