Tell your brand story weekly. Jim Gilbert, CEO of Wheels and Deals, assumes his team forgets everything he taught them every Friday, and has to start over on Monday. "My number one job is to retell our brand story every single week," says Jim Gilbert.
Rome wasn't built in a day, and neither are sticky brands. Jim Gilbert's Wheels and Deals is a 20 year overnight success. They've grown into the largest independent used car dealer in New Brunswick, and one of the largest in Eastern Canada. And their customers love them!
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