When budgets are slashed, selling is that much harder! Here are 3 steps to increase sales during the pandemic.
Trigger events are one of the most powerful customer insights to generate sales leads. They help you craft the right message for the right need at the right time.
Referrals are your best source of customers, and you can generate more of them. You just have to answer one simple question, “Who knows about a customer’s need for your services before you do?”
Referrals are your best source of customers. Here’s a simple strategy to generate referrals more consistently and predictably.
Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It’s based on a personal connection where their customers know, like, and trust them.
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like “contact us” or “request a demo” only work when the buyer knows what they want. How can you engage your customers sooner?
Do your customers call you first when they’re ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They’ve created an enviable position as the first call in their niche, and they’re growing rapidly as a result.
When you get your positioning right your sales funnel accelerates. Quarry Integrated Marketing has their positioning dialed. It’s clear and concise, and it allows their clients to self-select if they’re a fit. It makes their brand more findable, referable, memorable and desirable.
A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.
How many demand generation programs should a company have? As many as they can manage. In the early days of Amazon, Jeff Bezos gave his staff a clear metric for demand generation. They could buy as many new customers as they wanted provided the acquisition cost was $33 each or less. The goal is to invest in as many programs as you can that profitably generate new business.
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