Empowerment Is a Two-Way Street
Empowerment is a two-way street. Empowering employees is one side of the equation, but employees have to step up too.
Empowerment is a two-way street. Empowering employees is one side of the equation, but employees have to step up too.
The #1 thing holding a brand back from achieving its potential is a boss with the wrong mindset. These are 3 leadership mindsets for branding.
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check their Facebook page or Twitter stream, and you’ll see their articles, their firm announcements, their promotions, their stuff. “Me, me, me.” Pushing your...
Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which...
“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, Tribes Brand communities are very powerful, but they don’t form and grow on their own. They need leadership. Along the social media highway you will...
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