Category: LEAPJob

It’s Ok to Change Your Brand

It’s Ok to Change Your Brand

When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
Dealing With Disruption

Dealing With Disruption

Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
A Brand to Love: Brand Mascots Tug Your Heartstrings

A Brand to Love: Brand Mascots Tug Your Heartstrings

Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Should You Publish Pricing On Your Website?

Should You Publish Pricing On Your Website?

Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.
The 2-Call Close, Part 1

The 2-Call Close, Part 1

The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Tilt The Odds: Choose A Niche To Win

Tilt The Odds: Choose A Niche To Win

No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
LEAPJob: Core Metaphors Make Brands Leap

LEAPJob: Core Metaphors Make Brands Leap

Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
Video: My Talk On Next Generation Leadership

Video: My Talk On Next Generation Leadership

In March I had an amazing opportunity to deliver a short speech for the Canadian Association of Family Enterprise ...
Next Generation Leaders

Next Generation Leaders

Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is ...
Naming Your Business to Drive Sales

Naming Your Business to Drive Sales

Naming your business is one the most challenging branding activities. But get it right, and a great name sets the ...
93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

93% of B2B buyers begin their buying process using search engines. Learn how to position your brand to come up first in Google and Bing.

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Jeremy Miller

Top 30 Brand Guru

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