It’s Ok to Change Your Brand
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
It’s Ok to Change Your Brand
Category: LEAPJob
Dealing With Disruption
Dealing With Disruption
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
A Brand to Love: Brand Mascots Tug Your Heartstrings
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Should You Publish Pricing On Your Website?
Should You Publish Pricing On Your Website?
Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.
The 2-Call Close, Part 1
The 2-Call Close, Part 1
The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Tilt The Odds: Choose A Niche To Win
Tilt The Odds: Choose A Niche To Win
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
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Jeremy Miller
Top 30 Brand Guru
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