A-B-C: Always Be Connecting
A-B-C, Always Be Closing is bad advice. If you don’t have the relationships, you don’t stand a chance. It’s time to change the selling alphabet. It’s not about closing, it’s about connecting.
A-B-C, Always Be Closing is bad advice. If you don’t have the relationships, you don’t stand a chance. It’s time to change the selling alphabet. It’s not about closing, it’s about connecting.
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
The Kony 2012 is the fastest spreading viral video of all time. It was published on YouTube on March 5th, and within a week it achieved over 70 million views. The video is a brilliant piece of marketing. It's no accident that it has spread like wildfire across the...
Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like you, they'll look for alternatives. If they don't trust you, they'll never buy. Even common consumer products like Coca-Cola, Tide and Heinz Ketchup...
Social media is a very voyeuristic experience. You "follow" people on Twitter, and "like" people on Facebook. When you're really curious, you "Google" a person to learn even more. Access to information has made us very curious. But social media is so much more than...
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