Category: LinkedIn

Stop Shouting! Listen. Build Your Brand Listening

Stop Shouting! Listen. Build Your Brand Listening

I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. ...
Think Twice Before Investing in a Social Media Community

Think Twice Before Investing in a Social Media Community

Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy ...
Empower Brand Fans to Spread Your Message

Empower Brand Fans to Spread Your Message

It's shortsighted to market to your social media community, but that's what many companies do. They treat the ...
Social Media Cannibals: When Communities Are Left Unchecked

Social Media Cannibals: When Communities Are Left Unchecked

Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on ...
64% of Small Businesses Don’t Use Social Media

64% of Small Businesses Don’t Use Social Media

Social media used to be something used just by teens and tweens. Not anymore. Everywhere you turn you can see ...
90% of your Community is Silent

90% of your Community is Silent

If you want a vibrant social media community, size matters. Especially when you consider only 1% of a groups' ...
Contacts Are Cheap

Contacts Are Cheap

Networking is not what it used to be. In the old days, and by old days I mean the 80's and 90's, we relied on ...
Focus On Conversations Not Platforms

Focus On Conversations Not Platforms

Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The ...
How To Grow A LinkedIn Group

How To Grow A LinkedIn Group

[This post was the start of the journey. Read our ebook Nobody Likes To Dance Alone: How To Grow A Social Media ...
Social Media: Stop Inventing, Start Scaling

Social Media: Stop Inventing, Start Scaling

January 1, 2011 is the first day of a new decade. We have come out of a tumultuous decade, one with significant ...
Your Most Valuable Asset: Your Database

Your Most Valuable Asset: Your Database

Content is cheap. Basically anyone can publish a blog, setup a Facebook Page or post a few tweets. Creating and ...

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Jeremy Miller

Top 30 Brand Guru

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