Category: LinkedIn

Getting Your Content To Spread

Getting Your Content To Spread

It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Are LinkedIn Groups Worth It?

Are LinkedIn Groups Worth It?

Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards

The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards

I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it's released? Join the Launch Team, and you will receive 5 awesome benefits.
Platforms Don’t Grow Themselves

Platforms Don’t Grow Themselves

"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Social Media Is Boring

Social Media Is Boring

You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.
Get Your Social Media Group Dancing

Get Your Social Media Group Dancing

Grow your social media group. Nobody likes to dance alone is the mantra for growing a boundaryless social media community. Make your group a party.
Social Media is a Tactic, Not a Strategy

Social Media is a Tactic, Not a Strategy

Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn Groups: Cans of Spam

LinkedIn Groups: Cans of Spam

LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It's time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A Community Starts With 1,000 Members

A Community Starts With 1,000 Members

A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
Platform Authenticity: When Self-Promotion Is Annoying

Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Water Cooler Moments: Sparking Conversations

Water Cooler Moments: Sparking Conversations

Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.

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Jeremy Miller

Top 30 Brand Guru

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