A logo is the visual embodiment of your brand. It’s a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
The Apple logo is one of the most iconic logos, but a recent study found only 1 out of 85 correctly recalled the Apple logo. Your brand identity may not be as important as you think.
Would you get a tattoo of a logo? I know I wouldn’t. I find the idea simply ridiculous. But from a branding context, wow! A tattoo worthy brand may be the pinnacle of consumerism, but it demonstrates that the brand stands something and people are connecting with it at a deep, personal level.
Your business card is your brand. Business cards are a perfect opportunity to demonstrate what makes your company unique. “The business card is your own personal album cover,” says Marc Levack, CEO of Primo Cards. “It’s your way to demonstrate how your company is unique.”
Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn’t need words to tell their story. The symbol does it all. The article chronicles Sticky Branding’s approach to developing a symbol for our brand.
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
There’s no excuse for bland, boring business cards, but most are. Make a statement with your cards. What statement do you want to make with your business card?
If you value your personal brand, value your bio photo. It’s your logo. Glamor shots, wedding photos or pictures taken on vacation just won’t cut it. They don’t demonstrate credibility, and build your brand.
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