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What Makes A Brand Sticky

What Makes A Brand Sticky

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.

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Communities Energize Brands

Communities Energize Brands

Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human relationships are far more lasting. It's people that make brands stick. When you buy a new car, you love it. It's fun to drive, and fun to show off. It's your...

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