Loyalty

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have…

9 years ago

Avoid The Soft Squishy Middle

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you…

9 years ago

What Makes A Brand Sticky

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they…

10 years ago

Communities Energize Brands

Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human relationships…

11 years ago

Smart, Dedicated and Hard Working are NOT Differentiators

When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, loyal,…

12 years ago