Category: Malaysia Airlines

My Ultimate Bucket List: From Brilliant to Blunder

My Ultimate Bucket List: From Brilliant to Blunder

Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.