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B2B Buyers Binge on Content

B2B Buyers Binge on Content

Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.

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Publish Less, Engage More

Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.

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