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What Are People Saying?

“Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset.”

Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

“This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.”

Verne Harnish, founder Entrepreneurs’ Organization (EO) and best-selling author of Scaling Up

“Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.”

Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

“I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.”

Brian Scudamore, founder & CEO of 1-800-GOT-JUNK? and O2E Brands

“When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible.”

Gini Dietrich, founder, CEO, author, and host of Spin Sucks

“Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.”

Gino Wickman, author of Traction and Creator of EOS

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