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Find Your Advantage: Marketing Event on April 5th

Find Your Advantage: Marketing Event on April 5th

By Jeremy Miller
The best brands are constantly learning, innovating, and evolving. Learn how at the Find Your Advantage event on April 5, 2016 in Brampton, Ontario. The event is hosted by Sticky Branding, Constant Contact, and the Brampton Board of Trade.
Publish Less, Engage More

Publish Less, Engage More

By Jeremy Miller
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Who Do You Serve?

Who Do You Serve?

By Jeremy Miller
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
Timing Is Everything: Dust Off Old Strategies

Timing Is Everything: Dust Off Old Strategies

By Jeremy Miller
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
If You Don’t Blow Your Own Horn, Nobody Will

If You Don’t Blow Your Own Horn, Nobody Will

By Jeremy Miller
If you don't blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Marketing as a Percentage of Revenue

Marketing as a Percentage of Revenue

By Jeremy Miller
Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
My Ultimate Bucket List: From Brilliant to Blunder

My Ultimate Bucket List: From Brilliant to Blunder

By Jeremy Miller
Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

By Jeremy Miller
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
Versature: Doubled Their Sales Performance In 90 Days

Versature: Doubled Their Sales Performance In 90 Days

By Jeremy Miller
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
Brilliant: Be Everywhere

Brilliant: Be Everywhere

By Jeremy Miller
Do your customers think of you first when they have a need? Make your brand top of mind. Brilliantâ„¢'s marketing strategy is to "be everywhere." They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Silverline: Growing A First Call Advantage

Silverline: Growing A First Call Advantage

By Jeremy Miller
Do your customers call you first when they're ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They've created an enviable position as the first call in their niche, and they're growing rapidly as a result.
Marketing Budget ROI: Measure Strategies vs Tactics

Marketing Budget ROI: Measure Strategies vs Tactics

By Jeremy Miller
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.

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Jeremy Miller

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