Category: Media

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Muldoon’s Coffee: Brand Storylines Spark Conversation

Muldoon’s Coffee: Brand Storylines Spark Conversation

Brand storylines make brands stick. Instead of marketing to your customers, speak with them. Share ideas. Find common ground. Have a conversation. Muldoon's Coffee leverages storylines to go beyond marketing, and engage their market in a conversation.

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Jeremy Miller

Top 30 Brand Guru

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