Category: Metaphor

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
How To Use Metaphors In Branding

How To Use Metaphors In Branding

Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
LEAPJob: Core Metaphors Make Brands Leap

LEAPJob: Core Metaphors Make Brands Leap

Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
Use Metaphors to Persuade: Take a page from Seth Godin

Use Metaphors to Persuade: Take a page from Seth Godin

Metaphors are very powerful communication tools. They act as a lens, and get people to consider ideas or concepts ...

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Jeremy Miller

Top 30 Brand Guru

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