Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
When you’re marketing making is money it’s not an expense, it’s an investment. Don’t hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand’s performance.
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we’re doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It’s definitely worth adding to your content marketing mix.
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the “why” behind a goal to get fully behind it.
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