Category: Metrics

6 Brand Metrics To Drive Sales

6 Brand Metrics To Drive Sales

"You can't manage what you can't measure." Sage advice. I'm not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
A Clear Call To Action

A Clear Call To Action

A clear call to action is one of the most important aspects of your website. But it's hard to it get right. Someone stumbles across your website, they find the information compelling, and then ... what's next? Answering "what's next?" can be the difference between a prospect contacting you or having them move on.
5 Tips To Get Your Email Newsletter Read

5 Tips To Get Your Email Newsletter Read

Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don't leave it to chance. Get your email read.
Vanity Metrics Don’t Predict Growth

Vanity Metrics Don’t Predict Growth

“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Market Your Marketing

Market Your Marketing

Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
The 3R’s of Prospecting: Relationships, Referrals, Results

The 3R’s of Prospecting: Relationships, Referrals, Results

Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R's: Relationships, Referrals and Results.
3V’s: Setting Your Brand Priorities

3V’s: Setting Your Brand Priorities

How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a ...
You Don’t Control Your Brand

You Don’t Control Your Brand

You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's ...
How to Develop a Strong Service Firm Brand

How to Develop a Strong Service Firm Brand

What separates one professional service firm from another? Its people. But how do you know one firm's people are ...

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.