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3 Metrics to Manage Brand Performance

3 Metrics to Manage Brand Performance

By Jeremy Miller
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
Is Your Marketing an Investment or an Expense?

Is Your Marketing an Investment or an Expense?

By Jeremy Miller
When you’re marketing making is money it’s not an expense, it’s an investment. Don't hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
Lead Measures: Measure the Behaviors that Grow Your Brand

Lead Measures: Measure the Behaviors that Grow Your Brand

By Jeremy Miller
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
Win the Ties, Repeat the Buys

Win the Ties, Repeat the Buys

By Jeremy Miller
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand's performance.
ROI Cues: Demonstrate Your Service Is Working

ROI Cues: Demonstrate Your Service Is Working

By Jeremy Miller
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we're doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
3 Reports to Identify Active Buyers

3 Reports to Identify Active Buyers

By Jeremy Miller
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
Ultra Long Form Content: It’s a Home Run

Ultra Long Form Content: It’s a Home Run

By Jeremy Miller
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
The 2-Call Close, Part 2

The 2-Call Close, Part 2

By Jeremy Miller
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Personal Performance Management: Manage The Behaviors

Personal Performance Management: Manage The Behaviors

By Jeremy Miller
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
Give Your SMART Goals Meaning

Give Your SMART Goals Meaning

By Jeremy Miller
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the "why" behind a goal to get fully behind it.
A New Website, 30 Days and 400% More Subscribers

A New Website, 30 Days and 400% More Subscribers

By Jeremy Miller
What do you want your website to do? We launched a new version of StickyBranding.com with a clear goal: generate email subscribers. Within 30 days email subscriptions are up 400%. And we're seeing gains across the board: 38% increase in unique visitors, 129% increase in average duration on the site, and the bounce rate fell from 86% to 35%.
Measuring New Year’s Resolutions

Measuring New Year’s Resolutions

By Jeremy Miller
The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year's Resolutions by looking to past milestones, and then setting goals and measures based on how far you've already come.

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Jeremy Miller

Top 30 Brand Guru

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