Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
A clear call to action is one of the most important aspects of your website. But it's hard to it get right. Someone stumbles across your website, they find the information compelling, and then ... what's next? Answering "what's next?" can be the difference between a prospect contacting you or having them move on.
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the longest time. But it's a fallacy. Being sales driven is fine, but without continuous innovation sales are not sustainable. This idea rang home for me while...
Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At...
All great stories are based on characters. Characters bring a story to life through their dialogue, their actions and their interactions with other characters. The characters, the people we identify with, are ultimately what makes a story interesting. The same...
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Jeremy Miller
Top 30 Brand Guru
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