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A Clear Call To Action

A Clear Call To Action

A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.

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Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...

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Finding what drives your brand

Finding what drives your brand

Why do you do what you do? Think about it. Why do you get out of bed in the morning? Why do you go to work? Why do you serve your customers? Why do you do what you do? Hopefully you're working for more than a paycheck (or a revenue target). Start with the why Simon...

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