Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Marketing as a Percentage of Revenue
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A Clear Call To Action
A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.
Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Sales Don’t Grow Businesses, Innovation Does
There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the longest time. But it's a fallacy. Being sales driven is fine, but without continuous innovation sales are not sustainable. This idea rang home for me while...
Your purpose is not complicated
Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...
Bringing brands to life with real people
All great stories are based on characters. Characters bring a story to life through their dialogue, their actions and their interactions with other characters. The characters, the people we identify with, are ultimately what makes a story interesting. The same happens...
Finding what drives your brand
Why do you do what you do? Think about it. Why do you get out of bed in the morning? Why do you go to work? Why do you serve your customers? Why do you do what you do? Hopefully you're working for more than a paycheck (or a revenue target). Start with the why Simon...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
