It’s getting harder and harder to get your content seen. Blogging and sharing links isn’t a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
Your readers are tuning you out. They like your content, but they’re used to your routine. They see your posts cross their inboxes and social media feeds, but they don’t click. They’re not reading your stuff. Shake things up. Give your readers a reason to come back.
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
Miley Cyrus’ performance at the MTV VMAs was an eye opener. She used a well timed splash can change the trajectory and reach of your brand. It’s a lesson for companies too. Add a splash to your marketing mix to reach far more new prospects and customers faster.
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to listen to the song over-and-over again. Try it out. Think of Michael Jackson’s song Thriller. What comes to mind immediately? ♫ Thriller, thriller night...
"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your passions, it will show you the way. Hate your job? Follow your passions, and do the job you love. What should you do next? Well obviously, follow your...
Starbucks has over 20 million followers on Facebook. Impressive indeed, but that doesn't mean they're leading these people in a new direction. Leadership requires something more than entertaining and engaging the masses. Leadership requires driving for change. Ian...
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