How to monetize your expertise. Thought leaders are brilliant at codifying their expertise to create products and services to sell.
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....
Is your marketing content good enough for your customers to pay for it? Don’t laugh. Companies are monetizing and selling their marketing content. Marketing isn’t just for lead generation and brand building anymore. It can become a revenue asset for your business. It...
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