It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
What is motivating you? It's an interesting question, but it's rarely considered. Rather it's assumed. We assume each other's motivations based on our careers. For example we assume sales people should be money motivated while artists should be motivated by the work...
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