When employees don’t have a compelling purpose there’s a high probability they’re working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Why Your Company Needs a Compelling Purpose
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What Motivates You? Pay, Prestige or Process?
What is motivating you? It's an interesting question, but it's rarely considered. Rather it's assumed. We assume each other's motivations based on our careers. For example we assume sales people should be money motivated while artists should be motivated by the work...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
