When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
What is motivating you? It's an interesting question, but it's rarely considered. Rather it's assumed. We assume each other's motivations based on our careers. For example we assume sales people should be money motivated while artists should be motivated by the...
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Jeremy Miller
Top 30 Brand Guru
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