Corona Beer Doesn’t Cause Coronavirus… Or Does it?
Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?
Category: Name Change
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
Inventing A Brand Name To Avoid Embarrassment
Inventing A Brand Name To Avoid Embarrassment
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Archway Insurance: Rebranding Relies On A Strong Team
Archway Insurance: Rebranding Relies On A Strong Team
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
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Jeremy Miller
Top 30 Brand Guru
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