Corona beer’s brand is in trouble. 38% of Americans wouldn’t buy Corona beer because of the coronavirus. How crises impact brand names.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?
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There Is No Such Thing as a Bad Brand Name
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!
Why is Black Friday called Black Friday? Many think it’s the day retailers go in the black. But that’s a myth. The story is much darker.
How to Register Your Business Name, and Why!
You’ve started a business, and you’ve picked out a business name. Now it’s time to register your business name. Here’s how!
How to Name a Product
Naming a new product is tricky! But getting it right will setup your brand for success. Here’s a proven process to name a product.
How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Everyone Has to Name Something, At Least Once
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Four Things The Simpsons Can Teach Us About Brand Naming
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Make Your Brand Name Function as a Verb
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System
IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
