Types of Brand Names: The Anatomy of a Name
There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Types of Brand Names: The Anatomy of a Name
Category: Names
Inventing A Brand Name To Avoid Embarrassment
Inventing A Brand Name To Avoid Embarrassment
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Testing A New Brand Name: Is It Sticky?
Testing A New Brand Name: Is It Sticky?
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
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Jeremy Miller
Top 30 Brand Guru
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