14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Corona beer’s brand is in trouble. 38% of Americans wouldn’t buy Corona beer because of the coronavirus. How crises impact brand names.
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
You’ve started a business, and you’ve picked out a business name. Now it’s time to register your business name. Here’s how!
Naming a new product is tricky! But getting it right will setup your brand for success. Here’s a proven process to name a product.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
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