Category: Naming

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
Play the Game: How Brands Win in Competitive Markets

Play the Game: How Brands Win in Competitive Markets

How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
How Hurricanes Influence Baby Names

How Hurricanes Influence Baby Names

There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
How the Frisbee Got Its Brand Name

How the Frisbee Got Its Brand Name

The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.
How 3 Common Household Items Got their Names

How 3 Common Household Items Got their Names

How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
How Brand Names Become Verbs

How Brand Names Become Verbs

Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
25 Brand Names That Became Common Words

25 Brand Names That Became Common Words

Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
Brand Names Are a Diminishing Resource

Brand Names Are a Diminishing Resource

We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
The Story Behind E3 Restaurant Group’s Name

The Story Behind E3 Restaurant Group’s Name

In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding's brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
Successful Companies Create Great Brands

Successful Companies Create Great Brands

Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Types of Brand Names: The Anatomy of a Name

Types of Brand Names: The Anatomy of a Name

There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.

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Jeremy Miller

Top 30 Brand Guru

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