How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
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