How to Name a Product
Naming a new product is tricky! But getting it right will setup your brand for success. Here's a proven process to name a product.
How to Name a Product
Category: Naming
How to Name Your Business
How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Everyone Has to Name Something, At Least Once
Everyone Has to Name Something, At Least Once
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Four Things The Simpsons Can Teach Us About Brand Naming
Four Things The Simpsons Can Teach Us About Brand Naming
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Make Your Brand Name Function as a Verb
Make Your Brand Name Function as a Verb
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
The Cost of Naming Prescription Drugs Is Insane
The Cost of Naming Prescription Drugs Is Insane
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
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Jeremy Miller
Top 30 Brand Guru
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