How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
How to Name Your Business
Category: Naming
Everyone Has to Name Something, At Least Once
Everyone Has to Name Something, At Least Once
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Four Things The Simpsons Can Teach Us About Brand Naming
Four Things The Simpsons Can Teach Us About Brand Naming
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Make Your Brand Name Function as a Verb
Make Your Brand Name Function as a Verb
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
The Cost of Naming Prescription Drugs Is Insane
The Cost of Naming Prescription Drugs Is Insane
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
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Jeremy Miller
Top 30 Brand Guru
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