Category: Naming

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
There Is No Such Thing as a Bad Brand Name

There Is No Such Thing as a Bad Brand Name

There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
How to Register Your Business Name, and Why!

How to Register Your Business Name, and Why!

You've started a business, and you've picked out a business name. Now it's time to register your business name. Here's how!
How to Name a Product

How to Name a Product

Naming a new product is tricky! But getting it right will setup your brand for success. Here's a proven process to name a product.
How to Name Your Business

How to Name Your Business

If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Everyone Has to Name Something, At Least Once

Everyone Has to Name Something, At Least Once

Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Four Things The Simpsons Can Teach Us About Brand Naming

Four Things The Simpsons Can Teach Us About Brand Naming

The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Make Your Brand Name Function as a Verb

Make Your Brand Name Function as a Verb

Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
The Cost of Naming Prescription Drugs Is Insane

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.

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Jeremy Miller

Top 30 Brand Guru

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