When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
Everything in a business can change over time, but the name does not. A brand name is the longest living artifact of a company. Protect it.
Avoid these three brand naming mistakes. Simple mistakes can haunt your business and cost it millions of dollars. Make sure you get your brand name right.
Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
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