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We Want Relationships, Not Connections

We Want Relationships, Not Connections

Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of commerce, and a host of business networking groups all have a clear mandate to bring people together and support networking. But who has the time for all these...

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Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The impact of Google hit home for me this week as I evaluated a series of student presentations at Ryerson University. During one of the talks the speaker...

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93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...

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