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When A Niche Is Not A Niche

When A Niche Is Not A Niche

Not all niches are equal, and some niches aren’t even niches at all. If everyone offers similar service, it’s not a niche. A niche strategy has to adhere to 3 components: 1, customers self-identify with the niche; 2, specialized expertise or capabilities; 3, market density to support a business.

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3 Pillars of Niche Marketing

3 Pillars of Niche Marketing

Niche marketing is a powerful marketing strategy. It provides focus, and builds credibility. When you focus on a specific group, you can position yourself as the subject matter expert. This can bring you more leads while protecting your margins. The challenge is niche...

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