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What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to listen to the song over-and-over again. Try it out. Think of Michael Jackson’s song Thriller. What comes to mind immediately? ♫ Thriller, thriller night...

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Just Start It

Just Start It

The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal greater than yourself. It's something that will change you, force you to innovate and help you achieve a whole new level of success. It's a goal of...

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